Privacy Policy

1. Information We Collect

Personal Information

We collect information you provide directly to us, including:

• Name, email address, phone number, and job title
• Company information and industry details
• Communication preferences and consent records
• Account credentials and profile information

Usage Information

We automatically collect information about your use of our services:

• Device information, IP address, and browser type
• Pages visited, time spent, and interaction data
• Cookies and similar tracking technologies
• Analytics data to improve our services

2. How We Use Your Information

We use your information to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Send marketing communications (with your consent)
• Respond to your comments, questions, and requests
• Monitor and analyze trends, usage, and activities
• Detect, investigate, and prevent fraudulent transactions

3. Legal Basis for Processing (GDPR)

We process your personal data based on:

• Consent: For marketing communications and non-essential cookies
• Contract: To provide services you've requested
• Legitimate Interest: For analytics and service improvement
• Legal Obligation: To comply with applicable laws

4. Information Sharing and Disclosure

We may share your information in the following situations:

• Service Providers: Third parties who perform services on our behalf
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• Legal Requirements: When required by law or to protect our rights
• Consent: With your explicit consent for specific purposes

We do not sell your personal information to third parties.

5. Your Rights and Choices

GDPR Rights (EU Residents)

• Access: Request copies of your personal data
• Rectification: Request correction of inaccurate data
• Erasure: Request deletion of your data
• Portability: Request transfer of your data
• Restriction: Request limitation of processing
• Objection: Object to processing based on legitimate interests
• Withdraw Consent: Withdraw consent at any time

CCPA Rights (California Residents)

• Know: Right to know what personal information is collected
• Delete: Right to delete personal information
• Opt-Out: Right to opt-out of sale (we don't sell data)
• Non-Discrimination: Right to equal service and pricing

To exercise your rights, contact us at privacy@assortmentanalytics.com

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyze site traffic and usage patterns
• Provide personalized content and advertisements
• Improve our services and user experience

You can manage your cookie preferences through our cookie banner or browser settings.

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place for such transfers, including:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions by relevant data protection authorities
• Other legally recognized transfer mechanisms

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Factors we consider include:

• The nature and sensitivity of the data
• Legal and regulatory requirements
• Business and operational needs
• Your consent and preferences

10. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal information from children under 16. If we become aware of such collection, we will delete the information promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.

12. Contact Information

13. Supervisory Authority

If you are located in the EU and have concerns about our data processing practices, you have the right to lodge a complaint with your local data protection authority.