Advanced ML Models for Category Intelligence
Generate demand transfer matrices, product incrementality scores, and cannibalization coefficients from your actual performance data. Make category reset decisions with mathematical precision.
Demand Transfer Accuracy:
>95%
Category DNA Insights:
Top Drivers
Cannibalization Pinpointed:
High-Risk SKUs
Incrementality Forecasted:
Growth Optimized
Key Capabilities:
Solve Your Toughest Category Challenges
Transform common industry pain points into strategic advantages with our AI-powered platform.
AI 'Black Box' & Audit Concerns
Lack of transparency in AI decision-making creates compliance risks and hinders trust.
Glass-Box AI with Full Explainability
Achieve complete AI transparency with SHAP explanations and feature importance for every decision, meeting stringent audit and regulatory requirements.
Discover HowDecode Your Category DNA
Our Python-based ML models analyze your specific performance data to reveal hidden patterns, demand transfer relationships, and cannibalization dynamics that drive informed category reset decisions.
From Data to Decision: Your Enterprise AI Journey
Our structured, enterprise-grade process transforms your raw data into actionable category intelligence and measurable business outcomes.
Consultative Onboarding & Data Validation
Collaborative setup ensuring data quality via our Data Requirements Matrix before AI model execution.
Secure Data Integration
Connect your enterprise data sources (Snowflake, Databricks, etc.) through our secure Azure-native integration hub.
Custom AI Model Training
Proprietary AI models are trained exclusively on your performance data, managed via robust MLOps & Model Versioning.
Generate Intelligence Suite
Unlock Demand Transfer Matrices, Category DNA, Cannibalization insights, and more, powered by an Asynchronous Architecture for scale.
Interactive Scenario Planning
Simulate assortment changes, predict financial impact, and optimize strategies with our intuitive planning tools.
Make Data-Driven Decisions
Confidently negotiate with vendors, optimize assortments, and drive category growth with auditable, AI-backed intelligence.
Trust and Security are Our Top Priorities
GDPR Compliant
We are committed to protecting the privacy of our users and complying with the General Data Protection Regulation (GDPR).
Enterprise-Grade Contracts
Built for enterprise procurement with clauses for data privacy, security, and flexible 1, 3, or 5-year licensing terms.
Data Encryption
Your data is encrypted both in transit and at rest using industry-leading encryption standards.
Regular Security Audits
We conduct regular security audits and penetration testing to identify and address potential vulnerabilities.
Access Control
Strict access control policies and procedures are in place to ensure that only authorized personnel have access to sensitive data.
Engineered for Performance & Scale
Our architecture is meticulously designed to handle demanding workloads, ensuring high availability and a seamless experience as your data grows.
Real-Time Analytics Caching
Achieve sub-second response times for complex queries through our intelligent, TTL-based analytics caching layer, ensuring a fluid user experience.
Asynchronous Architecture
Leverages non-blocking I/O and proper async/await patterns to handle enterprise-scale data processing without compromising performance.
Comprehensive Monitoring
Proactive issue detection and performance monitoring using an enterprise-grade stack (Prometheus, Grafana, ELK) for maximum reliability.
Data Partitioning Strategy
Efficient multi-tenant query performance achieved through strategic data partitioning by category and strict organization ID scoping.
Built for Enterprise Decision Making
Transform complex category dynamics into clear, actionable intelligence for confident vendor negotiations and strategic category resets.
Unlock Tangible Business Value
Our AI-driven insights translate directly into measurable improvements in sales, margin, and operational efficiency. Understand the financial impact of optimized assortments.
Discuss Your ROI with an ExpertOur Strategic Enterprise Advantages
We've made deliberate architectural and business model choices to deliver a platform that is fundamentally different and superior for the enterprise.
We ensure project success and data quality through a collaborative, expert-led onboarding process, not a risky self-service model.
Our commitment to AI explainability (SHAP) builds customer trust and ensures you meet regulatory compliance and audit requirements.
A fundamental architectural choice that provides true data isolation and security containment, meeting the highest enterprise standards.
Sub-second analytics responses are a core feature, not an afterthought, supporting mission-critical decisions with enterprise SLA support.
Complete AI Intelligence Suite
Comprehensive modeling outputs that reveal the true dynamics of your category, powered by advanced machine learning trained exclusively on your performance data.
All intelligence generated from your proprietary performance data with custom ML model training
Explore Technical DetailsTrusted by Category Leaders
Fortune 500 retailers and global CPG manufacturers rely on our AI platform to decode category dynamics and make data-driven reset decisions.
"The demand transfer matrix revolutionized our category reset decisions. We now understand exactly how products interact and can negotiate with vendors using data, not intuition."
Sarah Johnson
VP of Category Management
Fortune 500 Retailer
"Category DNA analysis revealed hidden patterns in our $2B snacks category. The AI model identified cannibalization we never knew existed, saving millions in margin erosion."
Michael Chen
Chief Merchandising Officer
Global Grocery Chain
"Incrementality scores transformed our innovation pipeline. We now know which new products will truly drive incremental growth vs. just cannibalizing existing sales."
Emily Rodriguez
Director of Analytics
Leading CPG Manufacturer
Ready to Decode Your Category DNA?
Join Fortune 500 retailers using our AI platform to understand demand transfer, cannibalization, and product relationships in their specific categories.
Multi-year SaaS agreements • Custom AI models • Your data, your insights